Agora · the neutral market

Where every serious buyer competes for one company.

Agora is where Garde and every fund’s Ryo meet. It runs the rules of a competitive sale (who sees what, when bids are due, how offers compare) and never negotiates for either side.

The agora was the open square of ancient Athens, where everyone traded on the same terms.

Why a neutral market

Competition matters more than negotiating skill.

An auction with one more serious bidder earns more, on average, than a perfect negotiation with one fewer. Most private sales end up one-on-one, because finding and managing buyers is expensive. Agora makes the competition cheap to run, and keeps it running until the deal closes.

  • Neutral by design

    Agora's fee is the same whichever fund wins. It holds no stake in the outcome, never negotiates for either side, and can't see inside any fund's model.

  • Sealed and structured

    No free-form haggling and no buyer-to-buyer channel. Funds bid in rounds, see only their own offers, and every action is logged.

  • Alternatives stay alive

    Exclusivity is where sellers usually lose leverage. On Agora, runner-up offers stay live through diligence, so a buyer can't cut its price without cause.

A sale, stage by stage

From the first match to the final price.

Each stage runs on Agora today. Agents do the first pass; people make every decision that matters: the founder decides to sell, chooses who continues and picks the buyer, and each fund’s team sets what it actually bids.

One sale, eight stages

Who runs each stage: agents, people, or both

  1. 01People

    Decide

    The founder decides to sell

  2. 02Agents

    Ryo bids

    Each fund's own model

  3. 03People

    Pick firms

    The founder picks who continues

  4. 04Both

    Data room

    Opens to invited firms

  5. 05Both

    Revise

    People adjust assumptions

  6. 06Both

    Final bids

    Sealed, full LOI terms

  7. 07People

    Select

    The founder picks the buyer

  8. 08Both

    Close

    Re-priced on verified figures

Runner-ups stay live until close

Every later price is checked against the re-priced quote. Going lower needs a documented finding, or it counts against the firm.

One sale, start to close

Illustrative timing
  1. 01

    Invitations

    Firms accept terms

  2. 02

    Indications

    Ranges, round 1

  3. 03

    Final bids

    Sealed, full terms

  4. 04

    Meetings

    Shortlisted firms

  5. 05

    Diligence

    Verified figures re-price

  6. 06

    Close

    Price recorded

Backups stay live until close

Each round has a deadline; late bids are flagged.

Before any of this, every fund’s Ryo has already screened the company against its fund’s mandate, anonymously, so the funds that fit are known the moment the founder is ready.

  1. 01Live

    The founder decides to sell

    The founder chooses what to release: confirmed figures and a description. Nothing that identifies the company goes out.

  2. 02Live

    Every fitting fund's Ryo bids

    Each fund's Ryo prices the released figures with that fund's own model and assumptions, and returns an indicative bid. The founder sees every bid, with an explanation; no fund learns who the founder is.

  3. 03Live

    The founder picks the bids and firms

    The founder invites the funds whose bids and fit they like best. Each sees a teaser, then accepts confidentiality terms, records a deposit and declares whether it owns a competitor before seeing the company.

  4. 04Live

    The data room opens

    Folders for financial, legal, commercial, HR and operations files, in two tiers: standard, and sensitive (customers, contracts, pricing, pay), which competitor-owners see only through clean teams. Every download is logged, and questions and document requests run inside it.

  5. 05Live

    People revise Ryo's assumptions

    Each invited fund's team reviews its Ryo's model, has Ryo read the data room and propose changes with evidence, and approves the ones it agrees with. Then it bids for real: indications, then final sealed bids with full letter-of-intent terms, each round with a deadline.

  6. 06Live

    Offers ranked, management met

    Garde scores every sealed offer on the founder's own priorities and compares full terms side by side. The founder shortlists the leading funds, which opens management meetings and exchanges contact details.

  7. 07Live

    The founder picks the buyer; the others stay in

    Runner-up offers stay live through diligence as backups, and the chosen buyer's diligence costs are covered up to a cap if the founder switches.

  8. 08Live

    Verify and close

    Verified figures, each backed by a data-room file, re-price every quote automatically. A cut below the re-priced quote without a documented finding is flagged, and the founder can switch to a backup. Both sides track the closing checklist, and the final price is recorded.

The rules

What keeps early numbers honest.

01 · Re-trades

A price cut needs a reason.

Early numbers are only useful if they hold. Every quote is tied to the figures it assumed, and every later price is checked against it.
  • Conditional quotes

    Live

    Every quote states the figures it assumes and re-prices mechanically when they're verified. A buyer can go lower only with a documented diligence finding.

  • Reputation scores

    Live

    Each fund's bids after review are compared with its Ryo bids, and with how far the other bidders moved on the same deals. A fund that bids high to win invitations, then drops more than everyone else, is marked down; when every bidder drops because of a real problem, no one is. So is a fund that drops on most of its deals, even if its peers dropped too, because a real problem belongs to one company. If Ryo bids run high across Vendu, owners see that drift too, and each Ryo bid adjusted by the fund's record.

02 · Disclosure

Each file reaches only the people it should.

Standardized figures go broadly, so every bid starts from the same facts. Sensitive material waits for an invitation.
  • Tiered disclosure

    Live

    Standardized figures go broadly; sensitive material only to invited funds, and through clean teams for funds that own a competitor.

  • Funds' models stay private

    Live

    Agora never writes, pools or inspects a fund's model. A quote reveals what a fund would pay, never why.

  • Everything logged

    Live

    Invitations, bids, downloads, messages and every change of stage are recorded, so either side can show what happened.

Coming next

Deposits with teeth, and agents that counter.

  • Deposits collected, not just recordedToday a fund's deposit is recorded when it accepts an invitation. Collecting it, and releasing or forfeiting it under the rules, comes next.Coming soon
  • Agent-to-agent counter-roundsStructured counter-offers between Garde and each Ryo, within limits each side sets, with people approving anything binding.Coming soon

Questions

What people ask about Agora.

Does Agora act as a broker or adviser?

No. Agora runs the venue and its rules. It doesn't negotiate for either side, doesn't advise on price, and its fee doesn't depend on which fund wins. The sale itself, including the purchase agreement, happens between the owner and the buyer with their own advisers.

Can funds see each other's bids?

No. Bids are sealed: each fund sees only its own offers, and there's no channel between funds.

What happens if the chosen buyer re-trades?

If it cuts its price below the re-priced quote without a documented diligence finding, the cut is flagged and the owner can switch to a live backup.

Can a fund that owns a competitor take part?

Yes. Excluding them would often cost owners the highest bid. They must declare it, and they see sensitive files only through a clean team.

A sale where the alternatives never go cold.

Owners start with Garde. Funds join through Ryo.